ANDY C - Logo & Brochures
Andy Cartwright is a local artist who focussed primarily on designing and casting his Jewellery and Homeware items in pewter. There was a strong African aesthetic that came through everything and his goods were no stranger to the type of gift shops where tourists would shop for credible African souvenirs.
For his logo I wanted to capture the fluidity of his medium. There's very much a sense of a visual flow in the lettering, which I feel is reminiscent of the molten pewter Andy 'tames' and solidifies into the forms that his artworks eventually take.
From a secondary style point of view, I went for layouts that had a designer feel incorporating empty space, rather than cramming in product shots on a typical retail-style broadsheet.
I also chose natural photographic imagery that matched the shapes and textures of his range themes well (eg. tree bark / rock surfaces that look like elephant skin around his elephant-inspired items).
