BMG - Brand Launch TV Ad
I developed the corporate identity for BMG, a new brand that would consolidate all the Bearing man and other related logos (that had proliferated over 35 years) under a single banner. More on that logo development here.
This was the TV Ad used to launch the new brand.
The 3 arcs that make up the BMG circle device have a metallic sheen to them. It made conceptual sense to melt down the old logos into molten form and use them to cast the new brand.
