KIWI HI-CARE SHINE - Packaging & POS

This was an innovation product for KIWI; one that combined Shoe Polish and Shoe Cream to arrive at a formulation with a premium positioning... 'The Choice Of Experts'.

I developed the packaging for them, using a simple shift in the colour ratios of the brand's colour palette, to achieve a dominantly gold variant. We then developed some POS elements to support its introduction into the marketplace.