SPAR AMERICAN COLA - POS
This was a job from SPAR Europe, to develop POS material that would be used in the far east. They have a house brand product called SPAR American Cola. They wanted to show summery American youth culture activities in the lifestyle imagery.
Cue a shoot in Ballito with a group of High School friends. Activities shown included things like music, gaming, playful beach-going and hanging at the mall.
The secondary graphic style combined concentric linear stars (reminiscent of neon lights), with simple vector bubbles, to great effect.
