LEADS MANAGER - Identity, Brochure & Presentation
iX Online developed a web-based software solution to help Car Dealerships track their leads. They called it 'Leads Manger' and approached me to develop an identity for the product.
Maze Metaphor:
You'll see that the L and M of the logo device look like a maze, with a blue square looking like it has just successfully navigated through it.
That's the idea upon which I built the sales pitch for this product... A number of people enquire about an advertised vehicle, and that puts them into the maze. They need to navigate through various checks along the way though, be they administrative and/or financial.
Some people are delayed and don't make decisions timeously. Some go quiet and need to be flagged for callback. Some will hit dead ends if there are deal-breaking rejections from finacial institutions.
This software lets you track everyone in there at a given moment, to see who's near or far, active or inactive, likely or improbable to qualify in time etc etc.
We did a short video presentation for iX that activated this concept (some screengrabs shown here).
