MICROSOFT - Mailers
Traffic Fine Spoof:
Microsoft was offering various software and hardware solutions that could be specifically combined to speed up and streamline paperless efficiencies for mobile sales teams.
This mailer would arrive in a deceptively official-looking envelope, containing a card with a cover designed to look like a traffic fine...
"Imagine a sales force so mobilised that this is the only paperwork they ever have to worry about!", it said, with the details of the fine accusing the recipient of having done "business at not less than the speed of thought".
-
Coconut (Trade Incentive Leave-behind):
When Microsoft developed a sales incentive specifically targetting the staff of Incredible Connection, they wanted to give away island holidays as the prizes. That led us to a few ideas. The name 'The Big Kahuna' for one. Also this coconut idea, which made for a memorable launch leave-behind that each staff member received.
"At last! A Sales incentive where your payback isn't peanuts!", it said.
