SUPA MAMA REFUSE BAGS - Print Ads
Supa Mama is a brand that's marketing drawstring refuse bags at a highly accessible pricepoint.
By showing the moment at which the drawstring is used, the functional convenience is immediately established.
The copy then relates everyday household contexts that could easily necessitate the use of the bags (each colour in the range has a related purpose)...
In each execution the first 2 numbers combine to create the problem, then the 3rd number shows how many bags easily create the solution.
'It's Taken Care Of!'
