ICESA EDUCATION - Prospectus & Billboard
A campaign platform that would entice school leavers to study at ICESA:
'WISE UP to your potential'...
This statement gave the campaign the ability to easily extend into all areas of study. You can Wise Up to media, travel, business, IT, or whatever it is that you want to pursue.
We were going for a vibey, youthful graphic treatment. Here are just a few spreads from the brochure.
