EXPO CENTRE JHB - Print Ads
The objective here was to pitch the versatility of the JHB Expo Centre.
Whilst they have a healthy reputation as the host of various massive trade fairs... the hosting of medium and smaller sized events is quite feasible too. The possibilities are 'endless'!
My initial influence came from the logo itself, where the primary device looks like a 3D extrusion of brushstrokes in primary colours. Once this context of primary coloured paints is established, it opens the possibility of a full spectrum of colour.
