BEARING MAN GROUP - Corporate Identity
Since it's inception in 1974 as a small bearings shop, Bearing Man immediately began to extend their offer into various other engineering component categories. 35 years later they had built up a stable of diverse and seemingly unrelated brands: Fastbolt, Belting Solutions, Power Drives etc. The problem was that customers were unaware of the various brands' association to each other, and were therefore not shopping for them from one source as they could have.
The goal of this re-brand was therefore to consolidate, streamline and simplify. One brand to bring them all together. BMG (Bearing Man Group). A motherbrand that could easily sustain an ever-broadening range of product divisions. BMG Belting, BMG Drives, BMG Power Transmission etc etc.
Using a circular shape made sense as it often relates to wholeness and all-encompassing unity. The 3 arcs that make up the circle give it a dynamic, rotational energy, but they also represent the 3 deliverables of the BMG brand promise we developed:
• Quality Components • Technical Expertise • Superior Service PART OF THE PROCESS
Watch the TV Ad used to launch this brand here.
