BIO-STRATH - 40sec TV Ad and Campaign
As a completely natural supplement, Bio-Strath is full of the life force derived from it's organic ingredients (From a product make-up point of view, the product is quite literally 'Full Of Life!')
People that use Bio-Strath benefit from increased energy levels, improved focus and concentration and elevated vitality and wellness. (So the consumers themselves are happy and sprightly with a joyful spring in their step. So they themselves are... you guessed it: 'Full Of Life!')
The campaign presents us with a range of scenes, each with joyful Bio-Strath user/s clearly bringing a care-free, joyful contribution to the proceedings. Successful businessman. Energetic oldies. Achieving students. Playful families etc. Lead Bio-Strath characters were colour coded to the brand's blue and yellow.
The TV ad has an original music soundtrack, written and performed by our Public Address copywriter at the time, Matt Wilkinson (of Perez fame). We aimed for a combination James Brown's 'I feel good', and Michael jackson's 'Can you feel it'.
The billboards in particular had a novel aspect to them. The legs were motorised to sway (taking influence from Elvis 'shaking hips' clocks I've seen), so they literally brought the billboards 'to life'.
