MULTIFORCE - 30 sec TV Ad & Print Ad
The things we do to upset our bodies' pH balance! That's exactly what this ad set out to demonstrate, with our 'hero' progressively upsetting his pH balance in the various guises of his everyday behaviours.
Luckily, the tiny Multiforce pack can easily restore the correct balance, cancelling out the massive effects of the acidity-forming words that were piling up on the opposite end of the pH scale. 'DO YOUR LEVEL BEST' is a call-to-action that boldly claims the superior performance of the product.
It's a visual metaphor that could be unpacked and explored in fun ways in the TV ad, but still works just as well in simple print and POS form.
Ben Vos is the actor. What a pro. What a man. Well... Most of the time anyway; you may also know him from his role as Beauty Ramapele-pele where he hams it up as a well to do New South African black woman.
