ECHINAFORCE - 30sec TV Ad
A natural remedy to protect against colds and flu. What sparked the concept here was actually the shape of the Echinacea flower. Naturally drooping petals... forming a shape not unlike an umbrella... which protects us, from the elements such as cold rain.
Casting and styling objectives were straightforward. One pretty lady, brightly dressed with a confident spring in her step. A drab and miserable crowd of support characters... hacking, spluttering and being generally 'under the weather'.
Weather conditions brought a continuous clashing of opposing objectives into play. Hoping for a clear day so that we could shoot. But custom making a rain machine to bring a downpour on cue.
