WONDERBRA - National Cleavage Day POS
Instead of the usual male-oriented FHM-style humour that tends to follow Wonderbra and it's National Cleavage Day promotion, this time client wanted to focus more on what it means to women themselves... for this POS in the women's section of Edgars.
It needed a message that could position the promotion as a feel-good celebration for women, not merely an ogle-fest for men.
That's what this POS set out to do. It pitches the idea that the push up effect of Wonderbra will also give an added confidence boost... for any special date, be it work / socially oriented.
